Wednesday, 9 January 2013

CS Presentation 1 - Information on Nintendo and their Demographic

My presentation today discussed the topic of Nintendo's recent Hardware releases and their respective marketing campaigns. I wanted to highlight two messages Nintendo clearly wished to put accross; You are not alone when you are gaming, and there are no generation gaps when it comes to their products the Wii and the DS.

http://en.wikipedia.org/wiki/Blue_Ocean_Strategy
http://www.palermo.edu/economicas/cbrs/pdf/wii.pdf
http://www.streetdirectory.com/travel_guide/14776/gadgets/nintendo_wii_is_changing_history.html
http://en.wikipedia.org/wiki/Wii
http://www.computerandvideogames.com/378029/features/revolution-the-story-of-wii/#

I discussed the marketing strategy of Nintendo, their intended audience and the way in which they promote togetherness and involvement in their hardware/gaming. Overall I want to write my essay on the affect of Motion control in all forms; the Wii, the Kinect and touch gaming such as portable games, the DS. I will be focussing on the hardware themselves rather than games in particular however I will focus on certain game case studies to further illustrate my work.



Focus on Nintendo

http://en.wikipedia.org/wiki/Wii#Demographic

http://www.statisticbrain.com/nintendo-company-statistics/

http://www.industrygamers.com/news/nintendo-wants-to-widen-the-consumer-demographic-with-3ds/

http://www.creativereview.co.uk/images/nicole_kidman_0.jpg

http://i.telegraph.co.uk/multimedia/archive/01204/nintendo-ds-brain-_1204271c.jpg

http://www.mobile-pedia.com/images/thumbnails/best-gaming-console-family-playing-wii.jpg

http://www.2d-x.com/wp-content/uploads/2012/06/old-people-.jpg

http://www.digitaltrends.com/gaming/dt-debate-wii-casual-gaming-hurt-nintendo/

http://0.tqn.com/d/nintendo/1/0/q/1/-/-/balanceboard.jpg
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Robin Silcock

I am a Second Year Games Art and Design student at Norwich University of the Arts. After exploration of a number of roles in my first year, I am now looking to graduate as a 3D Artist with applicable skills in Maya, Mudbox, ZBrush and Photoshop. I understand that my skills in this field are not there yet - but I aim to achieve this goal through consistently working through the programs in my University and Personal Projects. I love to be busy - I have always had a lot of things on my plate since the age of 7 where I successfully balanced school with Ballet, Tap, Horse-Riding, French, Piano and Singing Lessons! In the same fashion, my university schedule is just as hectic and varied; I am a Peer Mentor to first year students, Student Rep for Second Year, and President of the Enterprise Society. Like I said, I love to be busy! I am a Games Hippie - so to speak - I believe that Games if designed and harnessed in the right way, will be able to help solve many of the global issues we have today - even if it starts off in a small way. Just look at the positive effects that Facebook and Twitter have already had... When navigating my blog;
  • Works in Progress - This section is a constantly running account of all my current projects - personal and for university. It will contain reference images and website links and sometimes less than coherent posts, so be prepared!
  • Finished Pieces - This is where you will find my more polished artwork. Looking for help with Maya? Check out the posts tagged "Maya How-To's"